IFOOD + CIDADE ALTA – “FOME DE GAMES”

iFood Fome de Games campaign, where an iFood delivery rider crosses the boundaries between virtual and real worlds. The film places the character inside Cidade Alta, picking up an order within the game before returning to the physical world to complete the delivery in real life.

A bold, hybrid project that explores new narrative possibilities between digital and real environments. The campaign was awarded at the Clube de Criação, receiving 1 Gold, 2 Silver and 1 Bronze awards.

O Boticário – “heroínas do game”

Heroínas do Game is a campaign directed by Gabe Maruyama that brings together gaming and beauty, through O Boticário’s sponsorship of the e-sports organization LOUD, with a focus on its inclusive Valorant team.

Winner of the Effie Awards, the film unfolds as a visual manifesto on female protagonism and diversity within the gaming scene, inviting women to believe in themselves and claim their space. A bold blend of art and photography, combined with the gamers’ attitude, reflects Gabe’s vision of power, identity and representation.

BLIZZARD – “WARCRAFT RUMBLE”

“Prepare for Chaos” is the hero launch film for Warcraft Rumble, featuring Rodrigo Goes and El Cibernético. Using a mockumentary approach, the film turns their rivalry into a playful metaphor for the game’s strategic chaos.

Running five minutes long, the project blends humor, action and layered cinematic textures — including VHS-style inserts — to capture the irreverent identity of the Warcraft universe. The storyline also features a special participation by director Gabe Maruyama as the Ring Girl.

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NEXT – “ELA FAZ O GAME”

To promote its initiative to support and encourage women in esports, Banco Next enlisted the creative vision of director Gabe Maruyama to create a sensitive and impactful film. Built around phrases frequently heard by female gamers, the narrative reframes these statements to challenge barriers and claim space within the gaming scene.

Awarded 2 Bronze Stars at the Clube de Criação Festival, in the Digital and Content categories.