Special Projects

Xondaro Ka’aguy Reguá
(Forest Warrior)

Screened at festivals worldwide, the music video extended its reach by becoming part of discussions around cultural diversity and Indigenous resistance, broadening its impact beyond the artistic sphere. The project also sparked conversations about Indigenous visibility within mainstream culture, standing as an example of how art can function as a powerful tool for social, educational and political transformation.


MErcerdeS-benz “Herói do tapetão”

Mercedes-Benz – Herói do Tapetão is a Father’s Day project that dives into the world of truck drivers, turning the road into an expression of affection. Starting with the creation of an original book, we developed a film tribute commissioned by Mercedes-Benz Brazil.

The story follows Pedro — “a truck driver who travels the world in his enormous truck and lives great adventures on the tapetão,” a term drivers use to refer to the road. Inspired by real stories and the language of the highways, the project sought genuine identification with this universe.

The book was conceived as a sensory object: a 3D piece featuring sound, light and movement mechanisms. Illustrator Bianca Nassar and book artist Teresa Sbardellati were invited to bring it to life. In parallel, a 60-second script was developed with the agency to translate the narrative into film. The result is both a beautiful movie and a moving book, printed and distributed by Mercedes-Benz Brazil.

SHell helix – ice car

Introduced the first full-scale ice car ever created for Brazilian advertising. Installed on the São Paulo coastline, the life-size sculpture surprised passersby and resulted in a playful, iconic film.

The project required three months of preparation and nearly 12 tons of special sculpting ice. Built overnight in a 15-hour process, it combined pre-molded parts with on-site finishing using electric saws. Designed to stand for 8 to 12 hours, the sculpture took up to three days to fully melt, shaped by heat and wind. In a tropical country, the campaign turned the impossible into spectacle — delivering a memorable metaphor for care and performance.

MERCEDES-BENZ – 7 Mandamentos

Mercedes-Benz – 7 Commandments is rooted in the symbolic universe of truck drivers, where ethics and honor are unwritten codes carried in the heart of life on the road. Inspired by these values, we transformed them into seven artworks created specifically for film.

In collaboration with artist Marcos Sachs, the pieces were built using raw materials from the truckers’ everyday world — tarps, ropes, rubber, wood and tires. Unlike traditional exhibitions, the artworks were designed for the camera: anamorphic installations that reveal themselves only through precise camera movements, and a piece that dissolves in the wind, poetically unveiling a new commandment.

As a final gesture, the seventh artwork was gifted to a truck driver, reinforcing a genuine bond with this community.